A Critical Review of Bjorn Lomborg’s Cool It and of Media ‘Complicity’ in Climate Contrarianism. By Michael Svoboda, 12 May 2011.
As an engaging and charismatic communicator, Bjorn Lomborg has few peers addressing climate change. But an analysis of his Cool It documentary, now available on dvd, documents long-standing shortcomings reporters should consider so stories of personal courage and conviction don’t displace sound science journalism.
Michael Svoboda reaches this conclusion on Lomborg, a warning to journalists.
This record of persistent and consistent misrepresentation points to a challenge the media face in covering a strategic communicator, of reporting on someone who systematically spins a complex topic that is rife with uncertainty — in part by accusing everyone else of “alarmism.”